Details on the advertising videos production cost

In today's market environment, advertising videos have become an important tool for companies to enhance brand awareness and attract the attention of audiences. However, professional production of each step requires resources, skills and time. Fu Yip Media is committed to providing comprehensive high-quality advertising video production services.

Details on the advertising videos production cost

1. Preliminary planning

Why is there a need for early planning?

Shooting without a good plan is like traveling without a map, it’s easy to get lost! Professional preliminary work can ensure that the advertising message is clear and save time and cost in later modifications.

• Service Content :

  • Market research : Understand market trends and the status of competitors, which can help develop more targeted and effective advertising strategies.

  • Audience analysis : Analyze the characteristics of the target audience, such as age, interests, purchasing habits, etc., to provide a basis for setting the video content.

  • Creative conception : The creative team proposes novel, interesting and attractive advertising concepts.

  • Content process design : Based on creative ideas, write detailed scripts and provide shooting guidelines. Storyline planning, art board design

  • Shooting preparation meeting : clarifying the core information and technical feasibility

  • Storyboarding : Detailed planning of the composition and camera movement of each shot

  • Production planning : Create a shooting schedule and flow chart

  • Site visits : site investigation and risk assessment

  • Casting and styling : actor auditions and costume preparation

  • Prop preparation : main visual props and environment setting

• Position : Director, Screenwriter, Art Director, Producer

• Why :

  • Why do we need market research and audience analysis? Market research and audience analysis can help ensure that advertising videos can accurately convey brand information and enhance the effectiveness of promotion. Understanding the target market and audience needs is an important basis for making successful advertisements.

  • The importance of creative conception and script writing : A good creative idea and script can attract the audience's attention, not only enhance the brand image, but also increase the sales conversion rate of products or services.

• Price : From HKD 8,000 to HKD 30,000

2. Filming

• Service Content :

  • Director : Coordinates the entire shoot and ensures that each shot meets the creative requirements

  • Producer : coordinate the location, personnel and shooting progress

  • Photographer : A professional photographer can ensure picture quality and capture every important moment in the film.

  • Lighting engineer + lighting assistant : Precisely control light and shadow to create a cinematic atmosphere.

  • Photography equipment : Use high-end photography equipment, including lenses, lights, etc., to enhance the visual effects of the film.

  • Lighting equipment : Lighting has a decisive impact on the texture and atmosphere of the film, and professional lighting settings can improve the entire picture.

  • Radio equipment : professional shotgun microphone, wireless microphone (to ensure clear sound)

  • Make-up artist : Creates appropriate makeup for actors/models to ensure a natural look on camera.

  • Costume and prop preparation : ensure a consistent visual style.

  • PA (Production Assistant) : Assists with venue arrangements, props management and logistical support.

  • Venue rental : Choose the appropriate scene according to the plot requirements.

• Positions : Director, PA , Photographer, Lighting Technician, Art Director, Costume Designer, Lighting Assistant , Makeup Artist, etc.

• Details :

  • The role of photographers and lighting technicians : Their experience and skills are an indispensable part of shooting high-quality videos, and their professional work attitude ensures the details and overall effect of the film.

  • The necessity of renting high-end photographic equipment and lighting equipment : By using high-quality photographic equipment, you can shoot videos with more visual impact, while improving the quality of the video and making it more professional.

• Price : From HKD 5,000 to HKD 20,000 per hour

• Venue rental : Depends on location (usually HKD 5,000 - HKD 20,000)

3. Post-production

Why is post-production so important? The later stage is like the final seasoning of cooking, which can turn ordinary materials into high-end finished products! Professional color grading and sound effects can greatly enhance the quality of the video.

Service Content:

• Editing : Arranging the material into a coherent story.

• Color grading : unify the color tone of the picture to create a cinematic feel.

• Special effects : subtitles, motion graphics, visual effects (VFX).

• Dubbing and soundtrack : professional narration + background music to enhance resonance.

Position : Editor, Colorist, Special Effects Artist, Sound Effects Artist

Price : HKD 8,000 - HKD 20,000 (depending on complexity)

This is details on the advertising videos production cost above.

Fu Yip Media Hong Kong Video Production House hopes to provide customers with high-quality video production services. Whether it is advertising film production or other shooting services, we are committed to providing professional and efficient services. If you have any needs or inquiries, please feel free to contact us!