廣告影片製作收費詳解 Details on the charges for producing advertising videos

在現今的市場環境中，廣告影片已經成為企業提升品牌知名度，吸引觀眾目光的重要工具。然而，每個步驟嘅專業製作都需要資源、技巧和時間。枯葉製作有限公司致力於提供全面嘅高質量廣告影片製作服務。

廣告影片製作收費價錢詳解

1.前期策劃

點解需要前期策劃？

無好好計劃就去拍，就好似冇地圖去旅行，好易迷失方向！專業嘅前期工作可以確保廣告訊息清晰，節省後期修改時間同成本。

• 服務內容:

  • 市場調查：了解市場嘅動向和競爭者的狀況，這樣可以幫助制定出更加具針對性和有效嘅廣告策略。

  • 觀眾分析：分析目標觀眾嘅特點，如年齡、興趣、購買習慣等，為影片內容設定提供依據。

  • 創意構思：由創意團隊提出新奇、有趣和具吸引力嘅廣告概念。

  • 內容流程設計：根據創意構思，編寫出詳細嘅劇本，提供拍攝指南。故事線規劃、美術板設計

  • 拍攝準備會議：釐清核心訊息與技術可行性

  • 分鏡製作：詳細規劃每個鏡頭的構圖與運鏡

  • 製作規劃：制定拍攝時程表與流程表

  • 實地考察：場地勘察與風險評估

  • 選角與造型：演員試鏡與服裝準備

  • 道具籌備：主視覺道具與環境陳設

• 崗位：導演、編劇、美術指導、製片

• 為什麼：

  • 為甚麼需要市場調查和觀眾分析？ 市場調查和觀眾分析能夠幫助確保廣告影片能夠精準傳達品牌信息，提升宣傳效果。了解目標市場和觀眾需求係製作成功廣告的重要基礎。

  • 創意構思和劇本編寫嘅重要性：一個好的創意和劇本能夠吸引觀眾眼球，不僅提升品牌形象，亦能增加產品或服務嘅銷售轉換率。

• 價錢：由 HKD 8,000 到 HKD 30,000 不等

2. 拍攝

• 服務內容：

  • 導演：統籌全場拍攝，確保每個鏡頭符合創意要求

  • 製片：協調場地、人員與拍攝進度

  • 攝影師：專業嘅攝影師能夠確保畫面質量，捕捉到影片中每一個重要嘅瞬間。

  • 燈光師 + 機燈助手：精準控制光影，營造電影感氛圍。

  • 攝影器材：使用高端攝影設備，包括鏡頭、燈光等，提升影片嘅視覺效果。

  • 燈光設備：燈光對影片的質感和氛圍有決定性嘅影響，專業燈光設置能夠改善整個畫面。

  • 收音設備：專業槍咪、無線咪（確保聲音清晰）

  • 化妝師：為演員/模特兒打造合適妝容，確保上鏡效果自然。

  • 服裝同道具準備：確保視覺風格一致。

  • PA（製作助理）：協助場地安排、道具管理及後勤支援。

  • 場地租用：根據劇情需要選擇合適場景。

• 崗位：導演、PA、攝影師、燈光師、美術指導、服裝、機燈助手、化妝等等。

• 詳細：

  • 攝影師及燈光師的作用：他們的經驗和技能是拍攝高質量影片不可或缺的一部分，專業嘅工作態度確保影片的細節和整體效果。

  • 租借高端攝影器材和燈光設備的必要性：通過使用高質量攝影器材，可以拍攝出更具視覺衝擊力嘅影片，同時提升影片質量，使其更具專業性。

• 價錢：每小時 HKD 5,000 - HKD 20,000起不等

• 場地租用：視地點而定（通常HKD 5,000 - HKD 20,000）

3.後期製作

點解後期製作咁重要？ 後期就似煮餸最後嘅調味，可以將普通素材變成高級成品！專業調色同音效能夠大大提升影片質感。

服務內容:

• 剪接：將素材編排成流暢故事。

• 調色：統一畫面色調，營造電影感。

• 特效：加字幕、Motion Graphics、視覺特效（VFX）。

• 配音同配樂：專業旁白+背景音樂，增強共鳴。

崗位：剪接師、調色師、特效師、音效師

價錢：HKD 8,000 - HKD 30,000（視複雜程度而定）

以上是廣告影片製作收費價錢詳解

枯葉製作有限公司希望為客戶提供優質嘅拍攝服務。無論是廣告影片製作，還是其他拍攝服務，我們都致力於提供專業高效的服務。如果有任何需要或者查詢，歡迎隨時聯絡我們！

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In today's market environment, advertising videos have become an important tool for companies to enhance brand awareness and attract the attention of audiences. However, professional production of each step requires resources, skills and time. Fu Yip Media is committed to providing comprehensive high-quality advertising film production services.

Details on the charges for producing advertising videos

1. Preliminary planning

Why is there a need for early planning?

Shooting without a good plan is like traveling without a map, it’s easy to get lost! Professional preliminary work can ensure that the advertising message is clear and save time and cost in later modifications.

• Service Content :

  • Market research : Understand market trends and the status of competitors, which can help develop more targeted and effective advertising strategies.

  • Audience analysis : Analyze the characteristics of the target audience, such as age, interests, purchasing habits, etc., to provide a basis for setting the video content.

  • Creative conception : The creative team proposes novel, interesting and attractive advertising concepts.

  • Content process design : Based on creative ideas, write detailed scripts and provide shooting guidelines. Storyline planning, art board design

  • Shooting preparation meeting : clarifying the core information and technical feasibility

  • Storyboarding : Detailed planning of the composition and camera movement of each shot

  • Production planning : Create a shooting schedule and flow chart

  • Site visits : site investigation and risk assessment

  • Casting and styling : actor auditions and costume preparation

  • Prop preparation : main visual props and environment setting

• Position : Director, Screenwriter, Art Director, Producer

• Why :

  • Why do we need market research and audience analysis? Market research and audience analysis can help ensure that advertising videos can accurately convey brand information and enhance the effectiveness of promotion. Understanding the target market and audience needs is an important basis for making successful advertisements.

  • The importance of creative conception and script writing : A good creative idea and script can attract the audience's attention, not only enhance the brand image, but also increase the sales conversion rate of products or services.

• Price : From HKD 8,000 to HKD 30,000

2. Filming

• Service Content :

  • Director : Coordinates the entire shoot and ensures that each shot meets the creative requirements

  • Producer : coordinate the location, personnel and shooting progress

  • Photographer : A professional photographer can ensure picture quality and capture every important moment in the film.

  • Lighting engineer + lighting assistant : Precisely control light and shadow to create a cinematic atmosphere.

  • Photography equipment : Use high-end photography equipment, including lenses, lights, etc., to enhance the visual effects of the film.

  • Lighting equipment : Lighting has a decisive impact on the texture and atmosphere of the film, and professional lighting settings can improve the entire picture.

  • Radio equipment : professional shotgun microphone, wireless microphone (to ensure clear sound)

  • Make-up artist : Creates appropriate makeup for actors/models to ensure a natural look on camera.

  • Costume and prop preparation : ensure a consistent visual style.

  • PA (Production Assistant) : Assists with venue arrangements, props management and logistical support.

  • Venue rental : Choose the appropriate scene according to the plot requirements.

• Positions : Director, PA , Photographer, Lighting Technician, Art Director, Costume Designer, Lighting Assistant , Makeup Artist, etc.

• Details :

  • The role of photographers and lighting technicians : Their experience and skills are an indispensable part of shooting high-quality videos, and their professional work attitude ensures the details and overall effect of the film.

  • The necessity of renting high-end photographic equipment and lighting equipment : By using high-quality photographic equipment, you can shoot videos with more visual impact, while improving the quality of the video and making it more professional.

• Price : From HKD 5,000 to HKD 20,000 per hour

• Venue rental : Depends on location (usually HKD 5,000 - HKD 20,000)

3. Post-production

Why is post-production so important? The later stage is like the final seasoning of cooking, which can turn ordinary materials into high-end finished products! Professional color grading and sound effects can greatly enhance the quality of the video.

Service Content:

• Editing : Arranging the material into a coherent story.

• Color grading : unify the color tone of the picture to create a cinematic feel.

• Special effects : subtitles, motion graphics, visual effects (VFX).

• Dubbing and soundtrack : professional narration + background music to enhance resonance.

Position : Editor, Colorist, Special Effects Artist, Sound Effects Artist

Price : HKD 8,000 - HKD 20,000 (depending on complexity)

This is details on the charges for producing advertising videos.

Fu Yip Media hopes to provide customers with high-quality photography services. Whether it is advertising film production or other shooting services, we are committed to providing professional and efficient services. If you have any needs or inquiries, please feel free to contact us!